Practice GrowthFree Growth Diagnostic
Why isn't your practice growing? Stop guessing, get it diagnosed
A free, written growth diagnostic of your cash-pay practice. Delivered in 24 hours.
Matt Solarczyk - Former ICU nurse · Fractional Chief Marketing Officer for cash-pay practices.
Request the diagnostic
Step 1 of 2Takes 15 seconds.
You're running the clinic, the team, the schedule, and the marketing. The hat you wear worst is the one bleeding the most money.
You've already paid an agency $2,000 or $5,000 a month for "clicks that don't convert." You got pretty reports. You didn't get patients.
And the truth nobody is saying out loud: you don't need more patients. You need the right 300 who stay on protocol. Those are different jobs.
A real diagnostic. Not a sales call in disguise.
Most "free audits" in this category are 15-minute consults where someone tells you what you already know, then pitches a retainer.
This isn't that.
You get a written diagnostic of your specific practice - 10 pages, researched from public information, delivered in 24 hours. No meeting required. Read it in your own time.
Written, not Zoomed
A real document. No 30-minute call to read your homepage back to you.
Personalized, not templated
Researched from your site, your reviews, your local market - not a generic checklist.
24 hours, not 4 weeks
Read it in 10 minutes. The whole exchange takes less time than one bad sales call.
Inside the report
What's in the report
Seven sections. One read. The growth levers sitting in plain sight at your practice.
- 01
Snapshot
What we observed about your practice from the outside in.
- 02
Market Fit
Whether your positioning matches the neighborhood and patient your practice actually sits in.
- 03
Competitive Position
Who you're up against locally and where you sit on the shelf when a patient is comparing.
- 04
What an AI Says About You
What ChatGPT, Claude, and Google's AI recommend when a patient searches for your specialty in your city. Most clinics are invisible here. Some are misrepresented.
- 05
The Last Ten Feet
Where patients leak out between “interested” and “booked.” The highest-converting fix in marketing and the one you can't see from inside the building.
- 06
The Hidden Ceiling
Whether your operations can carry the growth a real marketing engine would create, or whether more inquiries would break the experience.
- 07
Where the Leverage Is
Five named growth levers specific to your practice. Not a 90-day plan. Not a tactical playbook. The diagnosis.
A diagnostic surfaces the levers. A workup sequences them. The first is the next 24 hours. The second is a different conversation.
Why Matt
Why I do this
Ten years at the bedside in the ICU. Cardiac arrests, vent weans, families at 3 am.
I watched the parts of the patient journey most marketers never see - the discharge cliff, the missed follow-up, the systemic handoff failures. The places where care breaks.
Now I do the same work on the other side of the door.
I diagnose marketing the way I diagnosed patients. Evidence first. Mechanism second. Outcome third. The numbers that matter: cost per acquired patient, lifetime value, panel-fill rate, retention. Most owners I work with have never been shown those numbers for their own practice. That's the first thing I fix.
If your clinic has been running on a system you can't fully see, the diagnostic shows you the vitals.
Matt Solarczyk
Practice Growth · Former ICU Nurse · Fractional CMO
Process
How it works
Tell me about your practice.
Your URL, your specialty, your revenue band. 15 seconds.
I do the work.
Within 24 hours, the written diagnostic lands in your inbox.
You decide what's next.
Read it once. Read it twice. Forward it to your partner. There's a calendar link at the bottom if you want to talk. If not, the report is still yours to keep.
FAQ
Questions you're probably asking
Ready to Get Started?
A free, written growth diagnostic of your cash-pay practice.
Delivered in 24 hours. No call. No pitch.